IKEA - Tonight Is To Sleep


Tonight Is To Sleep

21st January 2019

IKEA are encouraging people to reappraise the night, and value their sleeping life as much as their waking life by helping the nation to sleep better and for longer. By partnering with Dr. Guy Meadows, co-founder of The Sleep School, IKEA are training their employees in the science of sleep, launching the ‘IKEA Sleep Hub’, and running workshops and events in-store to help the 63% of people who feel unhappy with the amount of sleep they get. The supporting integrated campaign launched with a TVC set on a ‘night out’ in the magical IKEA ‘nightclub’.