Chapter Zero

Historically, the case for climate action has been made along moral and ethical grounds. We must act because it’s the right thing to do. Because the monarch butterfly is nearly extinct. Because our grandchildren will think poorly of us if we don’t.
But not frequently enough has the business case been made for it. But the fact is, there are a hundred business reasons for climate action. From self-preservation to growth. From outpacing your competitors to supply chain security. Climate action is no longer a nice-to-have. It’s an essential part of operations. And in this campaign, we make those cases. Because it’s not just a moral argument. It’s a business one too.