Changing the iconic claim “Glasses: Fielmann” to “Your Glasses: Fielmann'' marks the opening of a new chapter for the brand, shifting focus from the product to the people behind it. In an emotional ode to the beauty of everyone’s personal view of the world, Fielmann personifies itself as Europe’s biggest optician and eyewear retailer.
![Title Slide for Deine Brille: Fielmann](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2Fc61a65ff5bf8e0954e7bf853e0c0a8b32ece63ee-1920x1080.jpg%3Fw%3D2000%26h%3D1125%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Deine Brille: Fielmann billboard](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2F5ac4c3a312931d7682f27ce632fe84ca8e0899d8-1920x1080.jpg%3Fw%3D2000%26h%3D1125%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Deine Brille: Fielmann billboard](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2F5daf1dde49479d6bd246afb5069d5c82080d9ca5-1920x1080.jpg%3Fw%3D2000%26h%3D1125%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Deine Brille: Fielmann Billboard](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2Fa102728452fc501fe975f8d6905aa5b6297463b4-1920x1080.jpg%3Fw%3D2000%26h%3D1125%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)