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Did you know you can book not only cars on the Uber app, but trains too?
In this new campaign the worlds of Uber and trains collide, as we make use of well-known behaviours and language synonymous of everyone’s Uber experience to deliver comedic, witty TV spots adding an Uber twist to the world of trains. Outdoor and station takeover play with Uber’s language and iconography too, further strengthening the new connection between Uber and trains.
![Uber Trains long billboard](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2Fa4cffb9f5fc1e22ed294e784d454b8843e630f6e-1862x1024.png%3Fw%3D2000%26h%3D1100%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mother work for Uber trains](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2F3c0d834784539ec17e0686269a7a3b12884b29c1-1920x1280.jpg%3Fw%3D2000%26h%3D1333%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Posters](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2Fa8c6c29cc69ad19d294f0bbabcdd4b1d854b6a4e-2343x1286.png%3Frect%3D1%2C0%2C2342%2C1286%26w%3D2000%26h%3D1098%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Uber Trains App](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2Fc42ebb694aa6c66a3baf1fcef1015686e2b645c2-1920x1080.jpg%3Fw%3D2000%26h%3D1125%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Uber Trains Posters](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1crix6iu%2Fproduction%2Fdef19e2b6f7966338faba11f4038cef7ad6b8f99-2351x1293.png%3Fw%3D2000%26h%3D1100%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)